We're moving at an exponential rate, the world has firmly taken hold of the digital age, the way we communicate has changed, business has changed, commerce has changed, and so have our customers. Today they've switched on, connected 24/7. They're searching information and instantly sharing experiences from anywhere at any time to anyone. The rules have changed, now customers are in control, they are demanding well informed and expect nothing but extraordinary great service.
It's old news that 9 out of 10 customers leave after just one bad experience and that 8 out of 10 are willing to pay more to get a better experience. Customers behavior is more influential to our business than ever before. The electronic technology revolution is history in the making, customers are already moving seamlessly between the online world and the real world with their electronic gadget such as their mobile devices. Now we're facing a new era in customer experience where electronic technology enables new opportunities.
Customer service strategies are much different today than they were just five years ago and technology has evolved drastically in that same time frame. Customer service and Technology are now completely intertwined as Enterprises have begun to deploy new software and systems that make providing great customer experiences easier than ever. What electronic technology are improving customer services? Let's take a look at four, the mobile devices been number one.
The smart mobile phones have truly revolutionized customer support services as agents have now been able to provide assistance from anywhere at any time. Second, the social media. The social media has impacted customer service and tech support giving businesses new platforms to make their interactions public as well as providing them with data on general consumer sentiments.
Third is self-service solutions. Self-service solution have made their mark on tech support as well. Now, customers can solve their own smaller problems hereby freeing up support agents to provide more meaningful interactions to more complex situations.
Fourthly, businesses are using AI to enhance customer experience in lots of different ways and one of the ways is using AI to conduct surveys. These surveys help the business to understand the patterns of customer response which can be used to improve the rest of the business.
Traditionally, businesses would run surveys at the end of their campaign in order to tell whether they have been effective in terms of rendering an efficient customer service, but a downside to waiting until the end is that they can't really use the data from the survey to optimize during the course of their business hence by using artificial intelligence, firms can take patterns of customer response in real time and quickly improve their business performance.
What if businesses could provide outstanding experiences to their customers while at the same time build brand presence, increase revenue, improve efficiency, and reduce costs. All this is possible using electronic technology and solutions. However, due to all these disrupted technologies, businesses must invest in all-in-one platforms that allow for better management of all systems from a single interface.
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