This article outlines in detail how to identify fake products using barcode. Businesses have drastically changed since social media marketing became a huge part of our society. Consumers have increasingly become more aware about the products they purchase and for businesses to stay competitive in the market, they need the full use of the latest technologies to create Buzz and stand out. Fortunately, using barcode codes in the industry can help.
We've seen a lot of barcodes on products, but did you know that they can do more than just give product information? Barcode can help businesses connect to their consumers plus keep them loyal to their brand. Barcodes are flexible tools that businesses can use for their business if they know how to use them the right way.
What is a Barcode or QR Code?
QR codes is short for quick and response code. They are matrix barcode that serves as a key to unlocking data that leads to virtually wherever you want it to be. There are two types of QR codes, and they are the static and dynamic QR codes. Static QR codes are fixed QR codes, which contents cannot be edited. Dynamic QR codes on the other hand are the flexible type. Dynamic QR codes are more beneficial for marketing since one can set up a QR code tracking system to track the number of scans whenever the user scans the location where they scan and the user's device type.
Businesses can generate QR codes for their URLs, B-cards, PDF files, social media accounts and many more. What makes it even better, is that businesses can edit and update their data at any time.
Identifying fake Products Using Barcode
Is it possible to check for the authenticity of products using barcode? The answer is yes, it is simple to use an application to check barcodes. The barcode application can be downloaded from google store to your phone and then your phone’s camera can be used to scan the barcodes or the QR code on the body of the package or product. The application will display all necessary information that the business has provided such as the full name of the product. Scanning for the authenticity of a product leverages on the QR code on a printed badge that acts as a contactless card. Instead of using the traditional card reader, the computer's internal camera is used to read the QR code badge.
The easiest way to identify a barcode number or type is to scan the barcode with the barcode decoder verification app. This barcode decoder identifies common barcode types and recommends products that generate that barcode type. Even with the advent of modern technology, barcodes can still be faked. For instance, barcode have been modified to lower cost and increase the quantity of products. Businesses needs to wary of such scammers as this can result to a big lost for the business.
Ways businesses can use the QR codes or barcodes.
1. To provide product information: Businesses can place a QR code that leads to the product's information on its packaging. This is one of the most common ways QR codes are used to provide product information and helps consumers know more about the business’s products and the story behind them which on the long run, builds trust and brand loyalty.
2. Create a community for consumers: One of the most effective ways of keeping up with consumers is by giving them a warm and caring community and a better way to do this with social media. Business can share all their social media accounts with just one QR code. A social media QR code can house all the business’s page links and give their consumers the fastest way to connect with them.
3. Promoting new releases: When looking for an element of surprise, nothing can be more mysterious than a QR code. Business can make unveiling a new line or releasing new products more exciting by using QR codes on the business promotional campaigns. They can put up their surprise QR codes on posters, billboards, magazines or even on their social media.
4. Gathering feedback: Part of building a strong brand is being able to listen to the consumers. This can be done by gathering feedback from them through QR codes, whether through a survey form or review Pages, QR codes offer the fastest way for consumers to leave feedback.
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